Content plays a vital role in your digital marketing success. There are many business owners in the market who desire to dominate SERP but still after hiring an SEO company they are not able to do so. There can be many reason for not ranking in the top. It can be SEO company default. But do you know content plays a vital role in higher rankings in SERP. Taking content writing services can help you. Know how to select a content writing agency . 1. The agency should provide unique content - make sure that the content of your website and SEO submission content should be unique and not duplicate. Google hates duplicate and copied content. It is stated as an illegal activity and your website can never come in top ranking in SERP. 2. No keywords stuffing - most of the content writer commit this mistake. Keyword stuffing is a bad practise according to Google. Your focus should be used only ones or twice in the content. This will make your website SEO friendly a